Google is now notifying marketers of diagnostic problems that may be hurting campaign success.
Diagnostic insights can assist you in identifying issues
that are preventing campaigns from appearing, creating poor engagement, making
conversions difficult to quantify, and more.
This information is available on the Insights and Overview
tab for Performance Max campaigns, helping you to address problems as soon as
they arise.
Google Ads will provide you a complete overview of the
following information:
- Account standing
- Payment status
- Policy evaluation
- Tracking conversions
- Budget for the campaign
- Bid strategy goal
- Campaign standing
- ad effectiveness
Tailored advice will take the guesswork out of resolving the
problems discovered by Google, allowing you to get your campaign back up and
running in no time.
Diagnostic insights in Google Ads were showcased in May with
the statement that they will be available shortly. The rollout is now underway,
two months later.
Insights into Google
Ads Diagnostics
Diagnostic insights are only shown when a campaign has
gotten no traffic or conversions.
There will be no diagnostic problems to report if your
campaign is operating and people are viewing and clicking on the
advertisements.
Keep in mind that the Insights page is still in testing, so
not everyone has access to it.
Because Google is progressively spreading out each insight
type to randomly selected users, you may see the Insights page with limited
data.
Diagnostic information are now available for Performance Max
programs. Over the following several months, the new dataset will be expanded
to include more campaign kinds.
Google Ads Can Assist
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